Axe & Hammer Fitness – Privacy Notice

This Privacy Notice explains how Axe & Hammer Fitness collects, uses, and protects your personal data when you visit our website, sign up for services, or engage with us online or in person.

1. Who We Are

Axe & Hammer Fitness ("we", "us", "our") is a private fitness studio that operates both online and in-person services, including memberships, class bookings, and promotional content. We are committed to safeguarding the privacy of our members and website visitors.

2. What Data We Collect

We may collect and process the following types of personal data:

• Identity Data: Full name, date of birth, gender.

• Contact Data: Email address, phone number, social media handles.

• Account Data: Booking history, membership type, attendance records.

• Payment Data: Billing details (processed securely via third-party platforms; we do not store card details).

• Technical Data: IP address, browser type, device information, and usage data via cookies.

• Health & Fitness Data: Voluntarily provided information relevant to your safety and training (e.g., injuries, conditions).

• Media: Photos or videos taken during classes, where you may be identifiable.

3. How We Use Your Data

We use your data for the following lawful purposes:

• To process bookings and manage class attendance.

• To administer memberships and payments.

• To communicate service updates, schedule changes, or promotions.

• To improve website functionality and user experience.

• To share class images and media for marketing, if consented or not opted out.

• To maintain a safe environment for all members.

4. Legal Basis for Processing

We process your personal data based on the following legal grounds:

• Consent: For marketing communications and the use of class photos.

• Contract: To fulfil our obligations when you sign up or book a class.

• Legitimate Interests: To run the business effectively and ensure a safe environment.

• Legal Obligation: To comply with legal or regulatory requirements.

5. Sharing Your Data

We will never sell your personal data. We may share limited information with:

• Payment processors (e.g. Stripe, GoCardless) for billing purposes.

• Booking platforms (e.g. the app used for scheduling classes).

• Social media only where prior consent is implied or provided (e.g. via participation in class photos).

• Legal authorities, where required by law or to protect our rights or others' safety.

6. Data Storage & Security

• Your data is stored securely through password-protected systems and third-party platforms with appropriate safeguards.

• We retain personal information only as long as necessary for operational, legal, or accounting purposes.

• We take reasonable steps to protect against loss, misuse, or unauthorised access.

7. Your Rights

You have the right to:

• Request access to your personal data.

• Request correction or deletion of your data.

• Object to or restrict certain types of processing.

• Withdraw consent (for example, to be removed from marketing or photo use).

• Lodge a complaint with the Information Commissioner’s Office (ICO).

To exercise any of your rights, contact us via axe.hammer@hotmail.com.

8. Cookies

Our website uses basic cookies to improve user experience and understand site traffic. You can disable cookies through your browser settings.

9. Updates to This Policy

This Privacy Notice may be updated periodically. Changes will be published on this page with the revised date.

Last updated: 01/05/2025